Perspectives in storytelling

Marketing can seem like a science, but it also requires creativity and instinct. When you create a marketing plan, you can benefit from looking at your marketing resources, goals and methods from several different angles. Varied perspectives can help you consider possibilities and pitfalls that may thwart your marketing or help it succeed. How you blend the varied viewpoints can make your marketing stand out in the crowd and be well-suited to your products and services.

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