From a personal experience I know that a good marketer/a good marketing company is not the best in every field.
A good digital marketer fails to anticipate on kitchen customer expectations if he can not engage with the conversation about the process and trends of buying a kitchen. For them to implement a winning digital strategy, they will need to start from scratch, and this will have an immediate effect on their budget and will make their process slow.
I have a kitchen retail experience and i am an award winning designer. I combined my experiences with innovative digital marketing techniques with which I was able to drive sales up to 95% of my turnover from these strategies.