Noem het “Wandelen in de schoenen van klanten”; “Mensgerichte marketing”; luisteren met ‘Het derde oor’ of ‘Empathische marketing’; de kernfilosofie is – in staat zijn om verder te kijken dan wat keukenkopers zeggen en om de emotionele behoeften van klanten of de verborgen betekenis achter hun bewuste gedachten over het kopen van een keuken te ontdekken en te begrijpen.
Emotional Experiences help kitchen brands forge emotional connections with customers.
Of course, analyzing emotions is always a bit more complex than processing numbers. Therefore, the best approach is to identify the most relevant attributes and cluster them along the lines of micro-segmentation.
DATA VS EMOTIONS
Your reputation gets damaged and
you start losing sales
This ability to be “relevant at scale” will determine which kitchen retail or brand win and which get lost in the war for consumer attention.
So, in an ever changing world, how do you ensure your brand and customer communications stays relevant?
In 2019, a kitchen retail is a glass box. Outsiders can easily see inside. They can see the people and the processes. They can see the kitchens values. They can even see what the people inside the box feel about what they’re delivering. You already intuitively know the reason for that profound change. It’s thanks to the radical transparency made possible by digital media.
But why is that such a powerful shift in what it means for you as a kitchen brand?
The sales funnel is dead:
Long live the kitchen buyer journey
BECOME A MARKET LEADER
BRING OUT THE BEST OF YOUR KITCHEN